We have heard that “cleanliness is next to godliness” however, not that much cleanliness is maintained in the country till now. And most of the time the people, don’t get it right like that. So the government has planned an interesting way to aware people and promote ‘Swachh Bharat’ mission. And in India, if anything work better than anything is Cinema and cricket. One such poster has grabbed the attention of everyone and so does P.M Modi and even the P.M couldn’t stop laughing.
The Municipal Corporation of Nainital has given a cinema-Twist to the posters posted publicly about sanitation. The poster starring the super hit movie Amitabh Bachchan ‘Deewar’ Yes !! the movie that starred Amitabh Bachchan, Shashi kapoor and Nirupa roy as the lead, grabbed the audience with the dialogue ‘Mere Paas Maa Hai’.
Though the dialogues were popular and took a buzz quickly, government has decided to use it to aware people to become more sensitive and realizing how important it is to be sanitized.
As you know well, the movie’s turning point which shows the tussle between two brothers like who win the mother, who will take the mother with them actually, has totally justified the poster and it is way more creative it could ever be. The poster shows both the brothers fighting who takes the mother with them, While in the movie, The mother has chosen Shashi Kapoor for being honest, she was clear with her point indeed, The poster shows mother responding
Nahi, jo pehle shauchalaya banaega, main uske saath rahugi
I am going to stay with whoever builds the toilet first.
— SahuCar (@sahucar) April 10, 2017
Even this innovative cleanliness drive got appreciation by P.M as well, he added saying :
Haha! Borrows from cinema to make a point on cleanliness. Innovative. https://t.co/PQpX8LHo7l
— Narendra Modi (@narendramodi) April 11, 2017
A good thing to start over though !!